Customers, Industry Partners, Employees, Beer Drinkers, Blueberry Eaters! — Did you notice something different about this report? That’s right; we have a fresh look! We are proud to announce a new visual brand for Roy Farms. In 2016, we collaborated with DEI Creative, Seattle, WA to evolve our look: logo, colors, and fonts. The evolution of our logo takes the classic stencil theme of the original Roy Farms logo and brings it into a bolder, cleaner expression with increased readability. Evolving our look was a process that we did not take lightly. Our stencil style logo is tied to our history—taken from an actual stencil used on hop bales at the farm. That is why when we decided to transition to a fresh, brighter look, we chose to keep the stencil theme and incorporate it into our design. Our new look includes vibrant colors and clean lines that we think matches our approach to farming—fresh, lively, and bold. In the next year, keep checking in with us for our updated website to match our new look. While, yes, we are excited to show off our new visual brand, we really think it is essential to update our website to better communicate our story with you and keep you updated on what is going on at the farm. We have so many stories to tell. Leslie Roy, CEO PAGE 66