To craft is described as an exercise of both skill & passion. A pursuit of professionals. An art of enthusiasts. To craft something is to use your hands, mind, and heart. Much like brewers craft their bubbling suds of beer with both skill and feeling, we farm our crops somewhere between experience and passion. If farming is a craft: science is the tool that we grip in our palm, passion is the hand that swings it into the dirt, and sustainability is the soil that runs through our fingers as we reach into the rich, forgiving earth. It takes all three to grow crops at Roy Farms—a delicate but bold balance of science, passion, and sustainability. INTRODUCTION PAGE 5