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SOFT FARMING The concept of softer farming has allowed us to take a more holistic approach to caring for our crops and it all starts in the ground. Sometimes we say that we specialize in dirt its our core competency. After all soil is what gives us our livelihood. Whether were giving our crops nutrients or water the basic concept is the same listen to the soil. Our approach to healthy soil is science-based and focused on carbon management microbiology and appropriate nutrient application. By paying attention to microbiology we are able to create soil conditions that lead to a better engine at the root of our plants reducing the need for synthetic chemicals. Nutrient application involves daily soil monitoring which allows us to adjust application amounts depending on a crops actual usage. Our system will even alert us any time nutrients are applied in excess so we can halt application and make adjustments. This level of precision means that we not only have healthier crops we ensure that most of our nutrients make it into our crops rather than ending up in waterways. Additionally we can forecast nutrient purchases more accurately which keeps costs down. Whenever possible we also use non-chemical controls such as raised beds and weed mats to discourage weeds and cover crops to introduce soil nutrients naturally. We have also practiced Integrated Pest Management since the 1980s by monitoring and encouraging beneficial insects to reduce pesticide use. true measurement is H2o per lb of product THE PRACTICE